Marketing plays an important role in introducing or re-introducing a business product or service to a prospective customer. A larger base of customers who are familiar with the use of your services and product means more sales and more revenues. Businesses like IPA Applications and others often employ a number of marketing strategies to improve sales. Some of the common marketing strategies are; B2C marketing, Direct mail marketing, free sample marketing, marketing in social media and of course, B2B marketing. B2B marketing will be our main area of concentration.
The simple definition of business to business marketing is whereby a company sells its products or services to another company or organization. The company or organization then may resell the service or product or use it is to supplement own services and products or just use it internally. In most of the cases, consumers have no useful use of the products and services.
Government agencies are identified to be the largest beneficiaries or consumers of B2B marketing. Other customers include institutions similar to schools and hospitals, wholesalers and brokers and companies using their personal products. B2B marketing often involves employing a number of strategies and techniques. Below we discuss only three.
B2B marketing strategies
Table of Contents
I. Social media
Mark Paser of Radiator Outlet and head of marketing at Wiff notes “Because of the presence of various social media outlets across the globe, they provide an extensive and varied customer base. In fact the rise of social media has usurped greatly the powers of formal endorsements and referrals. The top four most effective social media platforms are LinkedIn, twitter, Facebook and YouTube.”
II. Research
Research carried out enables you to be able to understand better the needs of your clients. With such knowledge of brand research you will then be able to serve them better or offer tailor-made solutions. Receiving feedback is really crucial.
III. Use of professional website
We all probably know the role the internet plays in providing information. It is the number one site for information. In this age if you feel you need a product or service, you just go and search online. Visibility of the business online is therefore essential.
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